The premise is simple. You play this game, called FreeRice. You get asked a bunch of questions aimed at testing your vocabulary. For every one you get right, ten grains of rice are donated to the The United Nations World Food Program by the game's sponsors (Apple, Time|Life, American Express, etc). Doesn't sound like much, but the more you play, and the more people play, the more free food gets sent to the world's hungry. No jokes, no catch.
Play A Game, Feed The Hungry
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Throughout her three years at Riot Games, the company behind League of Legends, Lacy made it her mission to hire a woman into a leadership role. Lacy had heard plenty of excuses for why her female job candidates weren’t Riot material. Some were “ladder climbers”. Others had “too much ego”. Most weren’t “gamer enough”. A few were “too punchy”, or didn’t “challenge convention”, a motto you can find in Riot’s company manifesto and recruiting materials.
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