TBWA/Chiat/Day are Sony Computer Entertainment America's ad agency. Have been for 13 years now, from the launch of the original PlayStation through to the swirly black octopus-looking PS3 ads you're seeing on your TVs and internets today. But if some "inside sources" from the advertising scene are to be believed, they've been given the boot by Sony following a review of the company's $US 150 million advertising account. Neither TBWA nor Sony have been able to confirm this, but if said insiders are on the money, either Publicis in the West (those paper cut-out HP ads) or Deutsch (Ikea) will now be handing the account. Sadly, this move does not adversely affect SCEE's This Is Living campaign, which is free to continue to confuse/horrify audiences the world over.
SCEA Ad Agency Given The Arse?
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Obvious truth: the planet is in the grips of a dire climate crisis. Science tells us that we have a decade — at the most — before the Earth hits a point of no return: a rise in global temperatures 1.5 degrees above pre-industrial levels. If we don't prevent that from happening, coastal communities will be destroyed by rising sea levels. Extreme heatwaves will become more commonplace, causing water and food shortages. The planet's biodiversity will suffer. And so will we.
There's no better combo than the internet and dumb stuff, and when you add streaming to the mix, naturally some people will need to be removed for their own good.