A new DS game featuring unemployed ninja Izuna was released yesterday in Japan. The launch event featured Izuna and fellow ninja Shino cosplayers carrying fake swords and smiling. The game's character designer even made an appearance, signing autographs and drawing pictures. I quite like the idea of people involved in the game showing up at launches and signing autographs. Seems like a good way to launch a game!
Izuna Launch [Akiba Blog]