Blizzard never expected that WoW would become the fastest selling drug since the two-way tie between Krispy Kremes and cocaine—according to a recent interview with former Blizzard man Bill Roper.
You have to remember...that the most successful American MMORPG at that time was EverQuest with about 500,000 players.
It would have been impossible to predict that World of Warcraft would take off as a cultural phenomenon as it did, but those are the kind of surprises that you like to get in life.
No, getting an extra cheeseburger in your value meal is a surprise. The situation with WoW would better be classified as a miraculous industry-crushing bolt from the heavens. Roper: 'We hoped WoW would sell a million' [cvg]