By now, we should be smart. See good looking screenshots, be suspicious. Dubbed "bullshots," these doctored images show gamers what the title should look like. The end result might be a different story altogether. GamePro.com has a nice piece up on this game industry practice, which could be considered false advertising. Freelance game writer Troy Goodfellow sums up bullshots best:
Doctoring game images is different from airbrushing a supermodel, lacquering a Thanksgiving turkey, or falsifying a four-inch tall Big Mac. With video games, the screenshot or video is part of what you are buying. When you see a photoshopped model, you aren't in the market for a model. And the proof of a burger is in its taste.