In a single line text message sent from her Blackberry, Teri VanHorn, producer of Fox News' Live Desk with Martha MacCallum, blew off Electronic Arts' detailed call for correction over the error strewn report the show did on Mass Effect earlier in the week.
Jeff Brown, Electronic Arts' vice president of communication, told Kotaku that the producer told him to contact Fox News' public relations department, which apparently now deals with factual errors in their stories.
Brown told me he wasn't surprised, but that EA will continue to "step up when someone maligns our creative teams.
"They need to understand there are 100 people in Edmonton, Alberta who dedicated years to making that game. They've got names, faces and reputations - and they've been slandered. We're angry about that."
He added that yesterday's reaction was not a one off, "it's a policy directive from Riccitiello. Anyone who tells lies about our creative teams is going to get a fight."