In-game advertising seems like an easy way to turn a buck, right? Wrong. While advertising is established in magazines and television, games are a great unknown. Activision Blizzard honcho Bobby Kotick says he wouldn’t go in that direction himself. “It’s early days,” according to Kotick. Sony bossman Howard Stringer also remains unconvinced.
The [supposed]solution to everything at the moment in the digital space is ad-supported. While advertisers are happy to talk that up, there is a limit to the amount of money available… Young people don’t like advertising very much…
Make that, young people don’t like bad advertising. If it’s done in an innovative, non-intrusive way, in-game advertising could work. I mean, why not?