Electronic Arts hasn't forgotten about those casual gamers! Oh, no, not at all. EA is so ready to hop on that casual gravy cho-cho train. Hear what EA's Peter Moore has to say:
There will be more announcements that will be, if you will, licensed intellectual property that will be, quite frankly, looking at the more casual consumer that we see as a bigger force in the business. We need to do better on the Nintendo platforms, and we intend to do that. It's a different type of game mechanic that the Nintendo Wii consumer, in particular, can play.