Get Your Hands on Lara Croft For (Almost) Free

Lara Croft is ten years old today (doesn't that make you feel dirty?), and to celebrate, Eidos is letting you play Tomb Raider Anniversary for free.

Of course, nothing in life is truly free, is it? You can access the game through TrialPay, an alternative payment service, but only after you sign up to try or buy an offer from one of their blue-chip advertisers. To sign up for your free subscription to Tomb Raider Anniversary, go to the TrialPay sign-up page.

See? Lara's a classy broad. She wouldn't be givin' it away for nothin'! Her momma raised her better than that!


Mountain View, Calif. - February 15, 2008 - Lara Croft celebrates her
birthday this Valentine's Day and to commemorate the event, Eidos is
inviting players to enjoy Tomb Raider Anniversary for free. Eidos, a
world-leader in entertainment software, and TrialPay, the leader in
alternative payments, have partnered to make it even easier for customers
all over the world to play Tomb Raider.

Using TrialPay, players get a free subscription to Tomb Raider Anniversary
by trying or buying an offer from blue-chip advertisers. With TrialPay
everyone wins!

"I can't think of a better way to celebrate Lara Croft's 10th anniversary
than by letting loyal players get the new Tomb Raider Anniversary game for
free," said Dave Clark, vice president of new business development for
Eidos. "Through our partnership with TrialPay, more players will be able to
enjoy the Tomb Raider series, and these players get a great deal which
fosters the brand loyalty that has made Lara Croft the first lady of gaming
for a decade."

Tomb Raider Anniversary commemorates this occasion by offering a
revisualization of a gaming classic using advanced rendering technology to
bring the original Tomb Raider Game to life for today's audience. And
through this partnership with TrialPay, anyone can get the game for free by
completing one offer from the brand of his or her choice.

"TrialPay lets millions of Tomb Raider fans get the Anniversary game for
free by trying or buying an offer from their preferred brands," said Alex
Rampell, TrialPay's CEO. "We are extremely proud to partner with Eidos for
Lara Croft's 10th anniversary."

Eidos has promoted this free method for getting Tomb Raider Anniversary
through e-mail and online merchandising campaigns and will continue adding
more touchpoints in the next few months.

To get Tomb Raider Anniversary for free through TrialPay:

For more information on TrialPay:

About Eidos
Based in Wimbledon, South London, Eidos Interactive Ltd, part of SCi
Entertainment Group Plc (SEG), is one of the world's leading developers of
entertainment software. Eidos consists of publishing operations across
Europe and the US and several development studios including Crystal
Dynamics, IO Interactive and Pivotal Games as well as a valuable stake in
other studios.

About TrialPay
TrialPay unites advertisers, merchants and shoppers to create the first
payment platform that benefits all parties. Using TrialPay, merchants turn
lost and indecisive shoppers into paying customers by giving away their
product for free when a shopper completes an offer from blue-chip
advertisers like American Express, Gap, FTD, eBay and thousands more.
Advertisers pay a bounty that equals or exceeds the merchant's regular price
to create a profitable transaction out of a stalled or abandoned cart.
TrialPay ensures that every shopper finds an offer that compels him or her
to purchase by pairing premium brands with the added value of a free
product. With TrialPay everyone wins: shoppers get a free product,
advertisers acquire new customers and merchants earn significant revenue
from lost or unlikely customers.

TrialPay works with over 2,500 premium merchants, including McAfee, The Wall
Street Journal, Skype and other industry leaders in software, games,
publishing, online services and retail. TrialPay currently has more than 4.5
million registered users and adds 15,000 new users every day.


    better way to do this would have been sell it on Steam for $2..

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