Worlds in Motion has a quick write—up of something that may become a new trend: passively multiplayer ... web browsing? From the GameLayer's website comes a description of a Firefox add on that turns web browsing into something else:
PMOG stands for Passively Multiplayer Online Game. Players play without playing; clicking around the internet turns into experience points and currency. A battle between Order and Chaos rages online, between people tagging and people spamming; this game gives people the weapons they need to wage that war in real-time in their browsers.
This unconventional massively multiplayer online game merges your web life with an alternate, hidden reality. The mundane takes on a layer of fantastic achievement. Player behavior generates characters and alliances, triggers interactions in the environment, and earns the player points to spend online beefing up their inventory. Suddenly the internet is not a series of untouchable exhibits, but a hackable, rewarding environment.
It's currently in beta, but this is a new take on the classic MMO and seems perfect for the lazy among us.
Multiplayer Web Surfing? [Worlds In Motion]