Gameloft Has iPhone Fever, 15 Titles Sprinting For 2008 Release

Mobile gaming? Ha! Oh wait. Our Apple zealotry and iPhone idolatry has made many of us reconsider what gaming on our cellphones means, especially in light of the demos for Spore and Super Monkey Ball shown yesterday. Those are things we might actually want. That passion will probably be more tempered for things like Bubble Bash (aka Puzzle Bobble aka Bust-A-Move aka Snood aka whatever) and the fourteen other Gameloft titles announced to be in development. We'll be eyeballs deep in multicolored gems, jewels and blocks, if the "leading developer and publisher of games for mobile phones" has any say in it by year's end.

Yes, this does mean you'll most likely be playing some Paris Hilton-branded game with your accelerometer at some point. Feel better?

Gameloft Confirms plans to Develop For iPhone with over 15 titles in 2008

NEW YORK - As referenced during the company's keynote speech at the recent Game Developers' Conference, Gameloft, a leading developer and publisher of games for mobile phones, today confirmed its intention to develop over 15 mobile games built upon Apple's iPhone Software Development Kit (SDK).

Though the SDK was recently released, games will only be available to purchase once the App Store, featuring third party applications that can be downloaded to your device via WiFi or EDGE, launches in June 2008.

Utilizing the SDK package, Gameloft development teams have started to create a strong line-up for 2008. As expected, iPhone proves to be a revolutionary gaming device, thanks in part to a 3.5-inch widescreen, the touch screen feature, a strong 3D processor and other exciting features such as the accelerometer.

"The iPhone gaming environment opens a new era in mobile gaming and is exactly what we've been waiting for" said Michel Guillemot, President of Gameloft. "The Apple iPhone has changed the way consumers perceive and interact with their mobile phones, and the release of the SDK is a tremendous opportunity for Gameloft to apply its creative and innovative approach to mobile gaming," said Guillemot. "Due to our investment in creating one of the most advanced and creative development studios to date, we are ideally positioned today to seamlessly integrate new opportunities and quickly produce games that are as evolutionary as they are enjoyable."

Gameloft has already proven successful in their recent relationship with Apple by developing mobile games that are uniquely adapted to the iPod, one of the most widely accepted technological devices in the mass market.

Gameloft sells over 200,000 games per day throughout 80 countries. Its 200+ titles, including 40 games that sold over 1 million copies worldwide, have received year after year the best ranking scores from media specialists. Gameloft is the worldwide number one mobile game publisher in revenues according to the official Q4 2007 figures published by mobile game companies for that quarter.

Gameloft is the leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed four billion units in 2011.

Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., FifPro, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Llewton Hewitt, Jonny Wilkinson or Robinho allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries.

Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Vienna, Milan, Madrid, Lisbon, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600,
Bloomberg: GFT FP, Reuters: GLFT.PA)

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