Nothing says PSP like rubbery faces and sneezing. Sony's done worse with PSP ads in the past. Better, too.
British People Rubber Face in PSP Ad
Trending Stories Right Now
One of the best things about the CD-ROM era was that it was a great promotional tool. And the best kind of promotions were free games. Specifically. free games with food.
One of the nicer trends flying around my social feeds right now is about films, and the memories and connections people have to them.