That little HD DVD experiment was pricey! But when you are Microsoft, what are trivial things like money? Nothing! Just look how smug Xbox 360 UK boss Neil Thompson is. Think the death of HD-DVD keeps him up at night? No way. This guy sleeps like a baby. No, he sleeps like two babies. Says Thompson:
The horse that we're fundamentally backing is the one that says the future of entertainment content is online digital distribution. I would argue that we backed the right horse... If we're sitting here in 12 or 18 months time, we'll be saying 'why were people even thinking about a disc format when it's really about digital distribution?' Our strategy's been developed for the last six or seven years, and ever since we launched the platform it [online content]has been our big, big, big bet.