While the practice of offering preorder incentives for video games is ages old bow, generally you want to give things out that pertain to the game the customer is buying. Leave it to those innovators at the EA Online Store to blaze new marketing trails by sweetening the Mass Effect preorder pot with official Dead Space merchandise. While folks preorder the game through traditional PC outlets get a nice $10 off retail price, preordering at the EA Store snags you a copy of the first issue of the Dead Space comic book and a Dead Space poster.
Great! If you preorder now, we'll include you in our special marketing program for a completely unrelated game. It makes sense, doesn't it? People who preorder are already buying Mass Effect. Why promote a game they're already sold on when you can open them up to a whole new experience they might otherwise not give a damn about? Of course it switches the vibe from "Thanks for buying our game" to "Here, buy this other game", but why worry about semantics?
BioWare Announces Special Pre-Order Offer for Mass Effect on PC
EDMONTON, Alberta—(BUSINESS WIRE)—Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ:ERTS), is proud to announce that key retailers across North America will be offering $10 off for all pre-orders of Mass Effect™ for the PC1, shipping to retailers May 27, 2008 in North America and June 6, 2008 in Europe. Gamers will receive the $10 discount by pre-ordering Mass Effect at both specialty and online retailers including GameStop, Amazon.com and GoGamer.com.
Gamers who pre-order Mass Effect through the Electronic Arts online store will receive bonus items2 from the game Dead Space™, the highly anticipated sci-fi survival horror game by EA, including the first issue of the Dead Space comic book and a Dead Space poster while supplies last.
Published by EA and re-designed for the PC by Demiurge Studios and BioWare, Mass Effect invites players to take the role of Commander Shepard as they set out on an adventure to save the galaxy from imminent destruction. Wrought with treachery, heroism, difficult decisions and a universe filled with unique and colorful species, Mass Effect delivers a truly compelling storyline.
Fully optimised for the PC, Mass Effect includes a new Tactical Heads-Up Display, higher resolution visuals, an enhanced inventory system, fully optimised controls designed specifically for the PC, individual squad control and a new decryption mini-game. The "Bring Down the Sky" downloadable content for Mass Effect on PC, featuring 90 minutes of new gameplay, will also be available free for registered BioWare Community members at the launch of Mass Effect PC.
Originally released for the Xbox 360™ videogame and entertainment system, Mass Effect has received critical acclaim throughout the world with more than 80 awards including 2007 Console Game of the Year and Role-Playing Game of the Year (http://masseffect.bioware.com/previewsawards/).
The $10-Off pre-order offer is available now at all participating retail and online retail outlets. The Dead Space pre-order offer is available now at the Electronic Arts online store at www.eastore.ea.com. Mass Effect is rated "M" for Mature by the ESRB. For more information about Mass Effect, please visit www.masseffect.com.