Sony Computer Entertainment UK's Ray Maguire, amidst a discussion on the Byron Report (chastising it for not keeping up with a growing internet-based industry), made a prediction about the future of games:
...ten years from now the ratio of games sales will have gone from 90 per cent in-store to 90 per cent online.
And while that certainly doesn't sound wrong, I think that I speak for everyone here by saying, we know that we'll be downloading games in ten years. We're wondering more about the next five.
Sony: Web sales will rule by 2018 [MCVUK]