If You Can't Beat 'Em, Join 'Em: Using Facebook For The Games Industry

You may remember Threewave Software best for the original "Capture The Flag" Quake mod. These days, the studio's known for developing the multiplayer component of several major titles, most recently Touchstone's Turok and EA's Army of Two, and is currently developing the multiplayer for Activision's upcoming Wolfenstein title.

As you may have noticed, many of the devs to which we turn for our hardcore fix seem to be making full-tilt sprints for social networks like Facebook and the casual space. In today's ultra high-risk game development environment, Threewave also thought it'd be prudent to get on the burgeoning social media train, founding Gnosis Games, a casual subdivision with titles like Paparazzi, which according to the studio is a chart-topper on RealArcade, Gamehouse and other casual portals.

Now, Threewave's Gnosis has turned to Facebook. In this case, though, there's a surprising and interesting ulterior motive that's more in line with the hardcore audience than you might guess.


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