Atari founder and old dude Nolan Bushnell doesn't like in-game advertising. He doesn't believe those kinds of ads are very effective. Says Bushnell:
I don't believe those kinds of ads are very effective.
SEE? Bushnell's rationalisation is that while playing have to focus on the in-game objectives and can't be bombarded with ads. We disagree! Gearbox's Randy Pitchford has done a pretty damn good job of convincing us otherwise. Thanks for that, Randy!
In-Game Ads Don't Work [MTV]