Rock Band Drives Viacom Profits Skyward

Rock Band has been very, very good to MTV parent company Viacom, who announced that first quarter profits rose 33% based mainly off the sales of the sales of the title, along with higher advertising revenue at MTV Networks. The media conglomerate also enjoyed a revenue increase of 15% for the period, surpassing analyst expectations at $US 3.1 billion. Between having one of the hottest games on the market and their Iron Man movie opening this weekend (saw it last night, and it was amazing!), it's not hard to imagine Viacom's executive chairman Sumner Redstone rocking out to Blue Oyster Cult in celebration, as the Reuters article suggests. What is hard is trying to wipe the mental picture from your head. Thanks a bunch, Reuters.

Viacom rocks with Rock Band [Reuters]
Photo by Lester Cohen of WireImage


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