Never underestimate the power of the licensed children’s video game. For every one of us who laughs at the very thought of THQ’s upcoming The Naked Brothers Band: The Video Game, there are ten children who would savagely tear off your limbs to get their hands on it. THQ, Nickelodeon’s long-standing partner in the game-space have revealed just how lucrative the market for licensed Nick-fodder has been for them over the years, claiming sales of US$1 billion and 50 million units worldwide. The 2008 lineup features said Nakie Brothers game, a concert tour sim, SpongeBob’s Drawn to Life, and games based on their Avatar, Back At The Barnyard, and Tak and the Power of Juju shows. Wait, a Tak game based on the TV show based on the video game? Tak has truly gone full circle. Such is the power of the juju.
THQ’s Nickelodeon Portfolio Surpasses Billion Dollar Mark as Company Announces Extensive New Lineup for 2008
First-Ever The Naked Brothers Band Video Game Puts Kids on Nationwide Concert Tour Where They Play Instruments, Control the Stage Shows and Create Music Videos
AGOURA HILLS, Calif.—(BUSINESS WIRE)—THQ Inc. (NASDAQ:THQI) today announced its upcoming portfolio of video games based on the company’s long-standing relationship with Nickelodeon. THQ’s longstanding partnership with Nickelodeon has resulted in sales of more than $1 billion and accounted for more than 50 million units worldwide.
This year’s feature titles include the video game debut of The Naked Brothers Band. The Naked Brothers Band: The Video Game (working title) is based on the highly rated TV show that follows the lives of a kids’ rock band fronted by real-life brothers Nat and Alex Wolff. In addition, SpongeBob SquarePants will take on a new creative form this year in Drawn to Life™: SpongeBob SquarePants Edition. Based on last year’s top selling Drawn to Life™ video game for Nintendo DS™, the game will allow players to draw their own characters and populate the world of Bikini Bottom with their own creativity. The 2008 portfolio will also include new games based on leading Nickelodeon TV shows Tak and the Power of Juju, Avatar: The Last Airbender and Back At The Barnyard. Nickelodeon fans can also look forward to a new installment of the popular Nicktoons.
“With the enormous popularity of Wii™ and DS coupled with our exceptionally diverse portfolio of Nickelodeon-based games, THQ continues to lead in family entertainment,” said Jim Huntley, director, global brand management, THQ. “Featuring new forms of gameplay such as the music-based The Naked Brothers Band and the drawing-based Drawn to Life: SpongeBob SquarePants Edition, we expect our upcoming titles to offer completely new ways for families to play together.”
“Gaming is one of the primary activities of our audience, whether it’s online or on the console,” said Steve Youngwood, Executive Vice President, Digital Media for Nickelodeon/MTVN Kids and Family. “THQ’s interactive video games based on our hit shows have continued to help Nickelodeon maintain its position as a leader in gaming entertainment for the family, and we look forward to the addition of these new releases to our library.”
The 2008 Nickelodeon portfolio is scheduled for release in Fall 2008 across multiple game systems, including the Wii™ video game console, the PlayStation®2 computer entertainment system and Nintendo DS. For more information on THQ’s Nickelodeon titles and the rest of THQ’s family product lineup, please visit www.playthq.com.