Steve at PlayNoEvil is, I think, as interested in the Chinese MMORPG Zhengtu Online as I am: the game is breaking (or re-writing) a lot of MMORPG rules and currently ruling the domestic MMORPG roost in China. While nosing around PNE, I discovered that — on the heels of the announcement that Zhengtu hit over 2.1 million peak concurrent users — China Daily took a look inside Giant Interactive (developer/operator of Zhengtu) and its tracksuit-wearing CEO. Of particular interest are their marketing strategies:
Zhengtu Tearing Up the Chinese Market
Trending Stories Right Now
Thanks to the work of modder James Dickinson, Gearbox's notoriously awful Aliens. Colonial Marines can now be played as something other than a form of punishment. You can imagine Dickinson's uncovered some nutty bugs in his time poring over the game, but none hold a candle to a single-letter typo that lobotomised the Xeno AI.
The Classification Review Board - which operates as a separate body to the Classification Board itself - has finally published the reasoning for its decision to overturn the RC rating for We Happy Few. In its report, the review panel noted that the game "quickly establishes" that the hallucinogenic state induced by the drug Joy was "undesirable" and that the game's overall quest was to "avoid the use of the Joy drug".