Activision Blizzard have around $US 3.5 billion in cash lying around after the merger between the two companies. Where's it going to go? Who knows. Some of it on fancy new office stationary, probably. Some on getting fair trade organic coffee sold at the company cafeteria. And some on this brave endeavour: Acti boss Bobby Kotick thinks that, between the franchise's popularity and Vivendi's ownership of Universal Music, Guitar Hero as a platform could someday become a music download service to rival iTunes. Sounds fairly ridiculous considering said service would be for a game using plastic instruments rather than one allowing you to buy music for your music player, but whatever. It's your $US 3.5 billion, Bobby.
Activision Under The Impression They Can Challenge iTunes
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I'd just come home from work, a three-hour train ride, and I'd spent half an hour having a quick Call of Duty scrim with some former Counter-Strike friends. We'd largely abandoned CS competitively by that stage, due to a combination of work, fatigue with the scene or changing lives, and played Call of Duty 4 for fun instead. It was still organised, but without the divisive thirst for blood. And that environment inadvertently led my Dad to make a passing remark one evening, a comment at the dinner table that I've never forgotten to this day. "You're laughing a lot more these days," he said.