Now here's an interesting tidbit that came out of Comic-Con this past weekend. Electronic Arts is looking at marketing a line of desktop PC systems to coincide with the release of Crysis Warhead, branded with the Crysis name. The reasoning? More people who don't regularly use a PC to game will pick up a PC branded with a game name simply for the assurance that the system will run the title. They are looking at providing multiple systems at a price tag between $US 600-$US 800 to coincide with how well the gamer wants the game to run.
This is a brilliant idea. I've always felt that PC manufacturers were missing out by not marketing directly to gamers. I'm not talking high-end, higher-priced dedicated gaming systems here. Just a PC with a sticker on it that lists the games it will run out of the box - kind of like how console packaging shows popular titles available on that system. I wish EA the best of luck. Perhaps they'll start a trend!
EA wants to sell you a PC [Chris Remo's Remowned via Destructoid]