Did a memo go out saying that the accepted terminology for graphics settings in a PC game were no longer going to be used? We must have missed it. It must have been signed "EA marketing team", too, because no developer in their right mind (and we hope Crytek are in their right mind) would go changing "low", "medium" and "high" to "minimum", "mainstream" and "gamer". As for "enthusiast", Lord only knows where that's meant to go. An enthusiast of what? UFO conspiracies? North Korean military insignia? Cross-stitching?
How Not To Make A Video Settings Menu [Rock, Paper, Shotgun]