Chris Morris of Forbes magazine thinks that Google should try its luck at publishing video games. The search engine behemoth has put some serious research time into advertising within games and certainly has the resources to acquire a developer or three.
As well as the rather ill-received virtual world Lively, the article points out that Google already has some technologies that could mix well with gaming. Google Earth could make a for an excellent flight sim (in fact, it already has) while streetview might be useful in a GTA-like game.
I’d love to see the Google brain trust attack a problem like enemy AI or random terrain generation. It’s just a shame we will have to wade through adverts to get there.
Will Google Play Games? [Forbes]