Peter Moore Killed The Dreamcast, Fired A Lot Of People

Peter Moore isn't all chuckles and Xboxes and EA Sports. No, he once was a big man at Sega, and got to call a lot of shots. Some of them during good times, and some, the...not so good times. Like the demise of the Dreamcast.

We had a tremendous 18 months. Dreamcast was on fire - we really thought that we could do it. But then we had a target from Japan that said we had to make x hundreds of millions of dollars by the holiday season and shift x millions of units of hardware, otherwise we just couldn't sustain the business.

So on January 31st 2001 we said Sega is leaving hardware. We were selling 50,000 units a day, then 60,000, then 100,000, but it was just not going to be enough to get the critical mass to take on the launch of PS2. Somehow I got to make that call, not the Japanese. I had to fire a lot of people, it was not a pleasant day.

Nope, not pleasant at all. For you, or for us.

Peter Moore Interview: Part One
[The Guardian][Image]


Comments

    Alright. This is going to seem a little far fetched, so try to stay with me.

    Peter Moore works for EA now. And used to work for Microsoft. Before that, he worked at Sega.

    Now, EA publish ALOT of games on Microsoft's platform, and Microsoft have had alot of trouble defending themselves as it is against other consoles.

    He was responsible for killing the Dreamcast. Convenient for Microsoft and EA that they didn't have another hardware and software company to compete with huh?

    Now is it completely implausible that one of the most powerful technology companies in the world would have invented a time machine?

    If you still don't get what I mean, go here:
    http://tinypic.com/view.php?pic=hu4s3n&s=4

    Watch out Take Two. He'll be back.

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