Did you hear? The economy is in the shitter. Big companies like PS3 platform holder Sony are feeling the pinch. The company has now issued a whopper of a profits warning that cuts its earning forecast by 57 percent. Previously, Sony expected to pull in $US4.7 billion from its game consoles, TV screens and electronic devices. Now, Sony expects to hit $US2 billion in profits. The dip is the result of a weak global economy and a strong yen that hurts its export business. Analysts, though, say Sony will be lucky to hit $US500 million in profits.