Billboard advertising for Grand Theft Auto IV will return to Chicago buses and bus stations for six weeks as part of a settlement with the Chicago Transit Authority. Rockstar Games parent Take-Two Interactive sued Chicago's public transportation body in May after the GTA IV ads were pulled following a Fox News report.
Take-Two had invested some $US300,000 in advertising for the PlayStation 3 and Xbox 360 game prior to its release. With the holiday season upon us and the release of the PC version imminent, now's not such a bad time to get Niko Bellic's face out there.
According to the report from Chicago Breaking News, the CTA voted to ban M-rated video game ads on its buses and stations, ensuring that this sort of marketing nightmare never happens again.