Easy! Take a t-shirt and apply the Bape sub-label Baby Milo. That's eighty bucks already. You're almost half way there. Next, make it exclusive to the members-only online store Nigo's Favourite Shop. Finally, add Japanese import mark up and you've easily reached $US175. The designs, featuring artwork from the Bape branded Nintendo DSs released earlier this year, may not be spectacular enough to warrant nearly two-hundred bucks in t-shirt purchases, but it's not outrageous for retailers to ask this much money.
How do I know this? The shirts went online yesterday and are already sold out.
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