Downloadable content as a weapon against second-hand resales is nothing new, but Epic's Mike Capps has heard other ideas for how it can be used with devastating effect. If you hated the idea of DLC weapons in Bad Company, well, you're really going to hate this.
"I've talked to some developers who are saying 'If you want to fight the final boss you go online and pay $US20, but if you bought the retail version you got it for free'. We don't make any money when someone rents it, and we don't make any money when someone buys it used - way more than twice as many people played Gears than bought it."
That would reduce everything but a retail sale to a demo, in my view. This doesn't sound like Capps specifically advocating such a bastard-arse move. But these two sides -- developers and retailer/resellers -- need to arrive at some sort of truce or else the only ones who'll get screwed are the gamers.
I can't imagine the Amazon and Metacritic reviews for such a game. It would make the Spore DRM backlash look like a polite disagreement. Seriously, games industry, you want to start spewing douchewater like the RIAA, go for it. They can tell you what it's done for their sales.
Capps: We Really Need to Make Strides Against the Secondhand Market [Videogaming247, via Bingegamer]