It's all fun and games using 'Piracy' to describe copyright infringement when you want to reframe the debate and equate the sharing of intellectual property with aquatic larceny, but what happens when your actual ship-based armed robbers yo-ho-ho into view? What then, Mr cognitive linguistics smartypants?
The holiday games market is under threat this year from actual, proper Somali pirates who are preying upon cargo ships off the Horn of Africa and beyond. Sadly, this lot seem to be eschewing Cornish accents and peg legs in favour of AK-47s and huge ex-Soviet trawler ships.
Shipping firms are now faced with the choice of braving pirate-infested waters or taking costly detours that can delay goods by several weeks.
"Despite all the publicity over piracy it will really hit home when consumers in the West find they haven't got their Nintendo gifts this Christmas," said Sam Dawson of the International Transport Workers' Federation.