EA 'Disappointed' With Holiday Sales, Will Kill More '09 Games

Electronic Arts announced today that it expects earnings to be below expectations and will reduce the number of games in its 2009 game release line up. That will also mean further "headcount reductions."

In October, EA announced it would lay off 6 percent of its employees, approximately 600 positions. The next round of cost cutting will see additional lay-offs, facility consolidations and a software release list leaner than 2008's.

"While we saw significant improvement in the overall quality of our key products this year, we are disappointed that our holiday slate is not meeting our sales expectations," EA CEO John Riccitiello said in a prepared statement. He attributed part of the decision to an "uncertain economic environment."

EA says it will be "taking steps to reduce our cost structure and improve the profitability of our business."

Analysts pointed to new titles Mirror's Edge, Rock Band 2 and Need For Speed Undercover as possible underperformers, leading to estimated holiday quarter earnings $70 million lower than previously projected.

Riccitiello said during an investor call that followed the release it plans to cut "SKUs from the bottom levels of profitability."

He later clarified that reductions in the '09 line up would likely not affect its sports titles, but would be "divided evenly between core and casual" software.


Comments

    It might have something to do with all the DRM they use which causes negative reviews to be posted ...

    Or deciding to sit on the release of Mirrors Edge for PC, which would have gotten my Xmas money.

    Gez, who would have thought it, sales wouldn't be so good when you're releasing games AT THE EXACT SAME TIME AS EVERYONE ELSE... morons, the lot of them. I've still got games from months ago that I don't have time to play because of how absurd the last two months has been in game releases.

    Mirrors edge is the only good game they have made this year and ITS NOT EVEN OUT ON THE PC, And they wonder why noone is buying.

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