Aaron Greenberg Disagrees With Kaz Hirai, Bites Him In Face

Gotta love this harsh economic climate. It's dragging executive shit-talking back to its 2006-07 heyday. Latest example? Aaron Greenberg's response to Kaz Hirai's "console leadership" quips to the Official PlayStation Magazine.

Not liking what he's read, Greenberg does not politely rebuff the Sony man's point of view. He does not choose to ignore the man. No, he bares his corporate fangs, 2006-style, and goes straight for the FACE, Peter Dille-style. Face-biting is messy (as is making up a face milkshake!), so please, excuse the blood.

Here's what the Microsoft man told The Bitbag:

This sounds like an old hardware company that's comfortable with its market position. That complacent attitude is out of touch with where the industry and consumer is today. This generation won't be won over just hardware specs, but who can out-innovate when it comes to online and software. This is the kind of stuff that's in our DNA, and frankly moves the console war onto our home court.

I'm confident we will outsell the PS3 throughout the entire generation by providing more innovation and building the best and broadest games library while growing our entertainment experiences on the leading online network. With a U.S. install base lead now of more than 7 million units (according to NPD), I can't imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn't close the gap until 2014.

Please, Aaron, tell us what you really think!

Aaron Greenberg Responds To Statements Made By Kaz Hirai [The Bitbag, via VG247]

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Comments

    Greenberg's quote:
    "With a U.S. install base lead now of more than 7 million units (according to NPD), I can’t imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014.".

    I think the Microsoft propaganda machine went a little haywire this time. Greenberg has somehow calculated , in that little wanna-be Harvard business school mind of his, that Sony PS3 will only sell another 7 million units through 2014.

    Since PS3 is only 7 million units behind XBox360, this is a little hard to believe.
    Sorry Mr. Greenberg, try again.

    Flat sales means the same per year as they are now, not zero sales from now on. He's talking sales growth. Until the PS3 halves in price I really can't see it catching up either. Every time I consider buying one I think instead how many games I could get for that $700 instead. I think it's important to keep the price of a console at about the price of 3 full price games, any more and it's just too much.

    I agree Rob_jedi.

    The thing is still just way to expensive. Under no circumstances should 360's be available for half the price.

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