Advergaming is huge. At least that's the takeaway from Microsoft's John Kroese, who revealed that the Mike Borland and Ninja Bee developed Doritos' Dash of Destruction racked up almost a million downloads in December.
Kroese, General Manager in the Entertainment & Devices Advertising Business Group at Microsoft said that the Xbox Live Arcade freebie was more warmly received than previous advergames, like the dreadful Yaris, because, according to Crispy Gamer, "it's actually [...]good." Hey, even I downloaded Yaris, despite the critical disdain, not to take anything away from Borland and Ninja Bee.
I've yet to download the Doritos branded game though, largely because I've been on the Cool Ranch wagon for a few years now. I don't need the temptation.
Doritos: Dash of Destruction - A Bonafide Hit [Crispy Gamer]