Free Casual Games Thriving In Failing Economy

With the economy in a downward spiral, more and more people turn to cheap entertainment to keep them occupied, resulting in the free casual gaming sector thriving like never before.

In the search for cheap entertainment, it doesn't get cheaper than free. Ad-supported casual games websites across the internet are reporting record numbers of users flocking to their free games, mindless of the advertisements that once might have kept them from playing. According to comScore, around 86 million people regularly play games on sites like Pogo, Yahoo! Games, and Disney Games - a 27% increase over the previous year. ComScore's director of gaming alternatives explains that the increase in players has led to increased interest from the advertising sector as well.

"The growth in display ads in the online gaming category not only underscores the assertion that gamers are increasingly accepting of ad-supported games, but also that the advertising community is recognising the value of this highly engaged audience,"

Along with ad-supported casual games, free-to-play massively multiplayer games supported by the selling of in-game items for real-world cash are also on the rise, with many companies, such as EA with Battlefield Heroes, rushing to get a piece of the action.

I suppose it is good to see more and more people using their PC for gaming. I just wish the circumstances behind it were a bit different. Once you lose your house, that laptop battery is only going to last so long.

As Economy Sours, Gamers Turn To Free Online Alternatives [redOrbit]


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