Guitar Hero’s big business. Multiple versions, multiple consoles, it’s a big hit. But are you prepared for just how big a hit it is, or for how important it is to publishers Activision?
Well, according to Activision Publishing CEO Mike Griffith, Guitar Hero III has become the first single game in the history of the world to top $1 billion in sales.
That’s $1,000,000,000. Spent just on Guitar Hero III.
Sure, it’s more expensive than your average game, but do you think that’s going to stop the high-fiving and cork-popping going right now in the deepest, darkest depths of Castle Activision?