EA continues to capitalise on its lucrative agreement with Hasbro, with Littlest Pet Shop Spring for the DS bringing even more adorable big-headed animals that boys aren't allowed to play with to Nintendo's handheld.
Utilizing the cute and extremely collectible nature of the Littlest Pet Shop Brand, EA allows "girls" to add to their collection with the next seasonal installment, Littlest Pet Shop Spring, following up on the three other versions released last year, Winter, Jungle, and Garden. The new installment comes with six new pets, new playsets, four new mini-games, and 20 new accessories.
"The response to our LITTLEST PET SHOP video games has been overwhelmingly positive and shown that girls want quality games, too," said Chip Lange, Vice President and General Manager of EA Hasbro. "The team has been barraged with fan mail and girls are already clamoring for the next version so they can keep expanding their LITTLEST PET SHOP digital collection. "
Okay! I get it! Littlest Pet Shop is not for me! *runs off crying into the living room, scooping tiny plastic animals into a trash bag*
EA TO LAUNCH LITTLEST PET SHOP SPRING BEFORE DAFFODILS BLOOM
Latest Nintendo DS Game for Girls Set to Expand Critically-Acclaimed LITTLEST PET SHOP Digital Collection
Guildford, UK, January 5, 2009 — Electronic Arts Inc. (NASDAQ: ERTS) today announced that spring fever has arrived early with work underway to launch LITTLEST PET SHOP Spring for the Nintendo DS™ in March 2009. Targeting 6-10 year old girls, the game will be the sixth offering in the LITTLEST PET SHOP interactive gaming lineup following the highly successful Wii™, PC and three Nintendo DS (Winter, Garden, Jungle) releases in 2008.
Inspired by the Hasbro, Inc. (NYSE: HAS) blockbuster toy line, LITTLEST PET SHOP Spring for the Nintendo DS will feature a festive and colorful spring environment for girls to explore alongside their favourite sidekicks, including six new, exclusive pets. The fun also gets turned up with all-new playsets as well as four new mini-games for a total of 20 including those from previous Nintendo DS versions. Accessory choices will also expand allowing pets to step into spring in high style. With the addition of 20 new accessories, girls will be able to select from well over 100 hats, glasses, scarves and other fun items.
"The response to our LITTLEST PET SHOP video games has been overwhelmingly positive and shown that girls want quality games, too," said Chip Lange, Vice President and General Manager of EA Hasbro. "The team has been barraged with fan mail and girls are already clamoring for the next version so they can keep expanding their LITTLEST PET SHOP digital collection. We think they'll be really excited about the Spring theme and it is scheduled to land at retail just in time to hop into Easter baskets."
"EA has done a tremendous job of taking one of the most popular toy brands among young girls and bringing it to life on digital platforms," said Mark Blecher, General Manager of Digital Media and Gaming at Hasbro. "The performance of the first wave of LITTLEST PET SHOP games launched in 2008 was amazing and we don't expect the momentum behind this property to slow down anytime soon."
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