World of Warcraft alone will be responsible for half of Activision Blizzard's earnings for 2009, according to one analyst. I suppose 11.5 million people paying monthly subscriptions really add up.
According to a report from Edge Online, Stern Agee analyst Arvind Bhatia pegs WoW subscriptions as responsible for US$400 million worth of Activision Blizzard's earnings per share. The mega-publisher is estimating $4.9 billion in revenue and $1.2 billion in operating income for the fiscal year. It will hold an earnings call on February 11th.
Analyst: WoW Made Up Half of Acti-Blizz Earnings [Edge Online]