Did you know that playing World of Warcraft is addictive to its players on par with cocaine? It's true!* Too bad you don't get the by-product of a slimmer physique and coke-fuelled sex benders...
But after a boy in Laholm, Sweden was hospitalized following a 20-hour-plus World of Warcraft bender, the results were clear: WoW is dangerous, WoW is wack.
This has since lead Sweden's Youth Care Foundation to brand the massively multiplayer online role-playing game as "the cocaine of the computer games world" and send Daily Mail editors into a tizzy.
That accusation of World of Warcraft's addictive properties was levied author Sven Rollenhagen, who said: "There is not a single case of game addiction that we have worked with in which World of Warcraft has not played a part." Scary!
It's all very alarming though. So if you like being alarmed, we'd suggest clicking over to the Daily Mail.
* Probably not actually true, except on Bizarro World.