Gabe Newell's DICE Keynote: Left 4 Dead Sales, Valve Comic Books

Valve boss Gabe Newell just got done with his keynote address at this year's Design Innovate Communicate Entertain conference in Vegas. It was great! Here are the highlights.

- He says some great stuff about combating piracy. Really seems to hit the nail on the head when it comes to the PC market. He says that people aren't pirating because they're cheapskates, they're pirating because it's a better service. No regional delays, no DRM, instant downloading, that kind of thing.

Which Steam is aiming to match. They're not trying to stamp out piracy, they're trying to catch up.

- The team currently working on Team Fortress 2's excellent character videos are now working on comics. He didn't specify whether they'd be Team Fortress 2 comics, though, but you'd wager it'd be something Valve-related, or he wouldn't be mentioning it now, would he?

- Steam sales don't increase sales. "Increase" is doing the benefit a disservice. Team Fortress 2 sales go up by over 100% when there's a free update on the PC. And the recent Left 4 Dead sale? That saw sales of the game increase by 3000%. And no, that's not a typo.

- The benefits of Steam as a retail platform don't stop there. Newell also mentioned that for a particular third-party game (which goes unnamed), sales went up 36,000% following a weekend sale. Sure, that's a hand-picked statistic (it's just one game, and we don't know how low sales were beforehand), but it's also an enormous figure.

- Responding to audience questions, Newell believes that it's inevitable that a service like Steam - which started on the PC - will eventually migrate to consoles.

Live Blog: DICE 2009 Keynote - Gabe Newell, Valve Software [G4]




    Damn and I remember the early days of steam where everything was broken and everyone was giving it shit

    I'd be willing to bet money that the game that saw a 36,000% sales increase was STALKER. I mean, $5 was just too good a deal to pass up and almost everyone I know picked the game up on that weekend.

    If it's wrong to have this much man-love for Gabe, then I don't wanna be right.

    Why oh why Kotaku do you insist on refreshing you page so damn often, or even at all. I had written a pertinent, structured and though out comment that was subsequently lost when your page decided to refresh itself. Now i cant be bothered to even give you the jist of it.

    Would you prefer that i just provide you with stream of consciousness rants in the future?

    P.S. It is also annoying when browsing on a slow internet connection because by the time embedded videos have buffered properly, the page refreshes itself, loosing all the video buffer.

Join the discussion!

Trending Stories Right Now