MEGA Bloks are kinda like LEGO in the way a Daewoo is kinda like a Mercedes. Ah well! MEGA Bloks got the licence to produce little Halo toys and LEGO did not.
So we have to move on, forget what could have been. As we said when the line was announced, MEGA Bloks are renowned "for their over-sized, LEGO-like building toys for ham-fisted infants". And as you can see from the cheap and, well, blocky-looking kits, that's exactly who it looks like the products are aimed at.
More pics of the whole line below.
FIRST LOOK: Halo Wars MEGA Bloks [Action-Figure]