Across Japan, Pokémon Centres, the official Pokémon goods retailers, are holding a "Sleepy Pikachu Festival." That doesn't mean they're too tired to sell you things!
Starting this Saturday, various goods featuring a slumbering Pikachu go on sale: t-shirts, cups, bentou boxes, cups, plush toys and, yes, sleepy Pikachu underoos. All too cute.
Pokemon Center [Official Site]