While the rest of the other video game publishers at the NYCC brought video games for fans to check out, Square-Enix brought lots and lots of toys. No playable demos. No trailers. Just toys.
At least these were new toys. On display were action figures and statues from Final Fantasy VII, Crisis Core, Star Ocean, and of course, Kingdom Hearts. Although, I bet most of these are already available in Japan. You don't even want to know how many times I heard "Oh My God! Final Fantasy!" while standing there.