Virtual residents of the last version of EA's popular life simulation get a stay of execution today, as the company officially pushes the release of The Sims 3 to June.
The rumblings from last month prove true as Electronic Arts stamps a release date of June 2nd of the eagerly anticipated PC title The Sims 3. The change in date is never actually referred to as a delay in the official press, instead being simply given a new release date, shinier and happier than the original. Just a bit later.
"The June launch combined with the break-through game the team is building gives us the perfect runway to create awareness for The Sims 3," said Russell Arons, Vice President of Marketing for EA. "The Sims 3 will be the original IP summer blockbuster of 2009 as we build off the success of the best-selling PC franchise of all time to create awareness with both loyal Sims fans and new players."
See? Everything is just fine. They're just building a runway for the game. Fans are advised to wait until the very last moment to update the death clock they've downloaded for their The Sims 2 creations. It's just more entertaining that way.