Ubi Partners with Gold's Gym on Balance Board Game

Gold's Gym and Ubisoft are teaming up to create a cardio workout game for the Wii and its weight-measuring balance board, the companies announced today.

"We are excited to partner with Ubisoft on our first video game," commented Lisa Zoellner, chief marketing officer of Gold's Gym International. "It is a natural extension of our brand and is in line with our mission to get more people around the world excited about exercise and fitness. We believe that the game will provide consumers with a workout that is both fun and rewarding."

Gold's Gym: Cardio Workout will work with the balance board to provide players with a "personal training experience," according to Ubisoft. The game will include cardio boxing, running, sit-ups and track burned calories and body weight evolution. It will also have multiple training modes, fitness levels and an evolving difficulty.

"As a leader in personal training, we are thrilled to collaborate with Gold's Gym on a new cardio workout game," said Tony Key, senior vice president of sales and marketing at Ubisoft. "In order to provide an authentic Gold's Gym experience the game will incorporate gym signage and dialogue into the game."

The game will come with a one-week free trial to Gold's Gym and will also be featured throughout the Gold's Gym clubs.


    I work at ultimate media where we do fitness marketing, fitness ads you know stuff like gym media, gym promotions and all that and I gotta say this is a great way of cross promotion, it's great to see that solid research has developed a quality product that i use regularly.

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