The National Institute on Media and the Family is giving Nintendo what for today over the release of the ultra-violent MadWorld, saying the Wii maker has "shed its 'family friendly' reputation with MadWorld's release."
Seems NIMF missed the release of Manhunt 2, No More Heroes, and The House of the Dead: Overkill, as Dr. David Walsh bemoans Sega's MadWorld, which "brings violent videogames to a once family-friendly platform." Pfft. No one who has seen the atrocities performed in Escape From Bug Island has any illusions about the Wii being family-friendly anymore!
IGN's write-up of the press release—which we can't actually find on NIMF's web site or the usual press release hiding places—warns parents about the game's many decapitations, eviscerations and bisections, all performed with Wii Remote motion control.
We also don't see NIMF mentioning the actual publisher or developer of MadWorld, Sega and PlatinumGames, respectively, in the quoted release.
Hopefully, though, concerned parents will notice the "M for Mature" rating on the cover, just to the left of the dude wielding a bloodied chainsaw.