THQ Boss Will Let The Casual Market Eat Cake

Ooohhh, the casual market this, the casual market that. Wii games, iPhone games, flash games, it's all you ever here about these days. Well, THQ are having none of it.

While every other major publisher on the planet, from Nintendo to Activision to EA are all clamouring to get a piece of this mythical, limitless casual market, THQ believe (Big Beach Sports aside) a different course of action is required.

Speaking at Wedbush Morgan Securities' annual conference earlier today, THQ boss Brian Farrell said:

We've been in this business a long time. [We've had]13 years of profitable growth in a row... a return to profitability is top of mind to us. How? With the core gamers, it's a matter of focus... fewer but higher-quality core.

As an example, Farrell reminds us that the first Dawn of War was only released on PC (no cash-printing console ports), yet has still gone on to sell over four million copies. Throw in THQ's (and by THQ, we mean flagship developer Relic's) other key franchises, Company of Heroes and the recently-purchased Homeworld rights, and that's one hell of a high-quality core.

THQ's Farrell Aims For Core Market [Gamasutra]


Comments

    That's ironic considering Dawn of War 2 is so dumbed-down and lacking in strategic depth compared to the original game that it's obvious it's appealing more to the "casual" market than the hardcore one.

    @White_Pointer: Surely you're not serious? It's more about pure combat and flanking maneuvres than the original.
    Really, try playing the original again. You see those jump packs? Shoddy stuff, they don't even crush foes on landing.
    DoW2, I admit, is more about fun and not worrying too much about your HQ, but I think that's a good thing. It may be easier to get into, but it's not dumbed down, and the fact that I can stomp a dreadnought through a wall and utterly rape anything on the other side is well worth the price of admission.

    Should grab the original and an expansion or two sometime, they're all sitting on the shelf for $20 these days.

    It was a great day when people realised RTS didn't need to have a huge focus on resource and base management. It's ok for a while, but there really is nothing like taking your small sqaud with no backup and taking out an enemy base.

    Good to see a company know where their player base is. Casual games might print money whilst it's still flavour of the month, but a company with a core player base will have those guys for a hell of a lot longer.

    DoW2 is casual CoH anyone who has played em both will realise this, You take out the depth of combat CoH has and then you remove half the units & upgrades for each faction and you have one bland fucking game.

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