Poor Demigod had a rocky launch. Mainly because there were too many people trying to play the game. And why were there too many people? Because there were five pirates for every paying customer.
In a post on the game's forums, Stardock's Brad Wardell has revealed that the game's servers have been flooded with users trying to play the game. More users than they would have anticipated going by sales, as Wardell says internal data shows that while the game has been purchased by 18,000 people, there have been around 120,000 people trying to play the game over the past week.
So, yes, mostly pirated copies. Come on PC gamers. You wonder why companies decide to saddle you with crap like SecuROM, regardless of how ineffective and unpopular it is? It's because of statistics like that.
Demigod: Day 1 Status Report [Demigod]