For those not aware, Monster Hunter is big. Well, big in Japan. Outside of the Japan, it's not so big. Which is something Capcom are looking at addressing.
After all, if the series prints money in Japan, which is a relatively small market compared to the US and European ones, imagine how much money Capcom would make if Monster Hunter took off in the West?
It'd be more than you could imagine.
So, having launched a few Monster Hunter games in the West with little success, with the upcoming Monster Hunter Freedom Unite, Capcom are taking things seriously. Capcom Europe PR:
What has been lacking in Europe in the past with the Monster Hunter series is definitely the promotion
The PR and marketing for the last two titles in the series have been very limited, but this time we're taking things far more seriously in terms of the promotion.
If it works... God help us all.