Sony: The PlayStation 3 Pushes More Blockbusters

Sony contends that the PlayStation 3 maintains a higher attach rate for blockbuster games than the Xbox 360, and has the numbers to back up the claim.

Information delivered to Gamasutra in preparation for an interview with Sony's Peter Dille included several examples of how blockbuster titles sell nearly as many or more copies on the PlayStation 3 than on the Xbox 360. Take the example of Street Fighter IV. Sony says that Capcom's eagerly-anticipated sequel has only sold around 44,000 copies more on the Xbox 360 than the PlayStation 3, with a much higher overall attach rate. 402,919 copies of the game sold represents a 5.5% game to console percentage for the PS3, while the Xbox 360's 446,435 units only represents 3.1% of consoles in North America.

Tomb Raider: Underworld represents the biggest triumph cited by Sony in terms of sales numbers, with the PlayStation 3 version outselling the 360 136,245 to 108,784, though with numbers that low I wouldn't exactly be calling Underworld a blockbuster title.

Other examples provided include Ubisoft's Prince of Persia and Grand Theft Auto 4, both of while have sold more copies on the Xbox 360, but maintain a higher attach rate on the PS3.

In case those numbers weren't enough, Sony also takes the opportunity to challenge Microsoft's response to the February NPD results, in which they boasted 130 games rated 80 or above on Metacritic, pointing out that while in sheer size the number is impressive, as of April Sony has a larger percentage of games scoring over 80%, with 31% of their games scoring in the upper reaches as compared to Microsoft's 23%.

Sony also notes that the majority of the 360's 80%+ scores are for games published in 2006 and 2007, "when the console had little to no competition".

It's all a matter of twisting and turning numbers around to make them look better. Which numbers look better to you?

Sony: PS3 Attach Rate For Blockbusters Is Higher [Gamasutra]


Comments

    Twisting and turning indeed.

    I find it interesting they didn't take into account the history behind the titles they spoke of. For example, Street Fighter IV hold a deep nostalgic-heritage with a number of adults in their late 20's, 30's and 40's. These are people who grew up (to some degree) playing Champion Edition at the arcades.
    A number of them probably have PS3's more for the blu-ray compatibility than the video game aspect (I know 4 people that fit this description.) But with a new Street Fighter game letting you re-live the glory of SFII? Of course these people, the owners of PS3's with low count of video games on their shelf, are going to buy it. I think you'd find that would be a major factor in the PS3 "attach rate" mentioned above.

    As for Underworld, Lara Croft was a staple playstation hero from the word go. It's perfectly obvious why the Tomb Raider games would sell more on a Sony console.

    Actually, you have to have some clue about gaming culture to understand these references. And unfortunately, the big hitters in the industry tend to focus their employees so much on the numbers, that they lose sight of the other aspects video games produce, in this case being the heritage and culture within titles.
    I'm not suprised this totally escaped Sony's eyes (fyi, I'd say the same if this was Microsoft trumpeting out this crap as well.)

    PS3 is the 'blockbuster' console. The majority of buyers- excluding the blu rayers- bought it for MGS4, GT5, and FFXIII, blockbuster titles of the previous generation.

    But anyway, I judge a console by how much dust it has on it. My Wii was a foot under before I sold it, my PS3 occasionally gets a brush-down when I want to watch a blu ray, and my 360 is pristine. That's all that matters to me.

    Let me get this straight. If Sony has less PS3s in the wild, and they sell the exact same number of copies of a game as the 360, that means they have the more popular system as 'attach rates' are higher?

    I think the 10% more copies sold is definitely something they could boast about, but 10%? Seriously.

    This makes me titter almost as much as the "X, Y, Z releases sales figures, seems pleased" stories.

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