Silly science alert! British online store PS3PriceCompare (so, no, not exactly Nielsen) has polled 1,130 "men in relationships", asking about games and sex. Their answers? As depressing as they are expected.
Question 1: "Which would you prefer; sex with your partner or an evening playing video games?"
Results: 32% of men (and these are men in relationships) said they'd prefer to play the games. Sad, but remember. These are men in relationships. Which for many probably means marriage.
Question 2: "Which would you prefer; sex with your partner or an evening playing a new video game?"
Results: Ah, here, it gets interesting. A whopping 72% said they'd take the new game, preferring that new game smell over... other smells.
Again, remember, these are not single men. Nor is this hard science. But 1,130 people is still a decent sample size, so the results are still interesting!